A true Love Story has been woven between Dior and Venice since the “ball of the century” organized in 1951 by billionaire Charles de Beistegui, for which Christian Dior and Salvador Dali jointly designed the costumes.


Program of the event

It is therefore quite naturally Venice that served as the setting for the organization of a Travel Retail Convention intended to make an impression! The 350 participants from all over the world gathered for 4 days of work but also of cohesion and celebration! Cohesion around a workshop for the manufacture of a mask intended to shine brilliantly during the gala evening. Memorable celebration since this event in Venice ended with a masked ball worthy of the “grand ball” of yesteryear!


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